Press

Press kit

Material for reporting on inDeal. Logos, product images and ready-made copy. Everything on this page may be used editorially.

Everything in one archive

Logos as SVG and PNG, product images, founder portrait and the usage rules as a text file.

Download press kit

Boilerplate

Three lengths, ready to use. Please use them as they are, or shorten them without changing the meaning.

One sentence

inDeal is an AI CRM for small and mid-sized B2B companies that turns leads into meetings you can plan on.

Short, around 50 words

inDeal is an AI CRM for small and mid-sized B2B companies. Leads land in a ready-made pipeline with one click from your business network, contact details are filled in automatically, and every deal carries a fixed next step. A meeting agent reaches out to matching contacts and carries replies through to a meeting. inDeal is run by Lars Krüger GmbH in Berlin.

Long, around 110 words

inDeal is an AI CRM for small and mid-sized B2B companies. It starts where reach exists and meetings still do not happen: at the missing process between a contact and a conversation. Leads land in a preconfigured pipeline with one click from your business network, contact details are filled in automatically, and no deal exists without a fixed next step. On top sits a meeting agent that picks matching people from existing and new contacts every week, writes every message individually and carries replies through to a meeting. The CRM is free with no per-user licence fees, the meeting agent is added on. Data is held on servers in the EU. inDeal is run by Lars Krüger GmbH in Berlin.

Facts

Product	inDeal
Category	AI CRM for B2B sales
Operated by	Lars Krüger GmbH, Berlin
Founder	Lars Krüger
Website	indeal.ai
Audience	Small and mid-sized B2B companies
Pricing	CRM free, unlimited users. Meeting agent 14 days for 5 €, then 49 € a month.
Data location	EU, Frankfurt. Tenant separation at database level, DPA included.

Logos

The wordmark is the primary version. The mark stands alone only where the name appears next to it anyway.

Wordmark, darkFor light backgrounds
SVG PNG 1600 PNG 800

Wordmark, whiteFor dark backgrounds
SVG PNG 1600 PNG 800

App tileSquare, for profiles and tiles
SVG PNG 1024 PNG 512

**Mark, navy**Without wordmark, light backgrounds
SVG PNG 1024

**Mark, white**Without wordmark, dark backgrounds
SVG PNG 1024

How to use the logo

Keep clear space around the logo of at least the height of the mark.
Do not place the wordmark smaller than 24 pixels high, or the mark smaller than 16 pixels.
Dark version on light backgrounds, white version on dark. On busy backgrounds, place the white version on a calm surface.
Do not stretch, rotate, add shadows to, recolour or rebuild the logo.
Do not replace the wordmark with another typeface and do not set it again.

Colours

Navy#0F2B3D
Text and mark

Blau#1C4965
Brand and surfaces

Blau hell#2E6B8F
Gradients and buttons

Himmel#8FC3E6
Accent on dark

Images

**Lead sources**Product view, 1920 × 1080
Download

**Lead plugin and pipeline**Product view, 1920 × 1080
Download

**Lars Krüger, founder**Portrait, 360 × 360. Print version on request.
Download

Press contact

For interviews, background conversations and further material, write to hey@larskrueger.com. We usually reply the same working day.

inDeal is not to be confused with companies of the same name in other industries.